Last updated: February 2021

Who we are

We are Creative Fruit, a creative business consultancy. We are a registered limited company, Company number SC684210. Our website address is:


At Creative Fruit, accessible from, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Creative Fruit and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us. Our Privacy Policy was generated with the help of GDPR Privacy Policy Generator from

Your information

We are a Data Controller of your information.

Creative Fruit legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

  • - Creative Fruit needs to perform a contract with you
  • - You have given Creative Fruit permission to do so
  • - Processing your personal information is in Creative Fruit legitimate interests
  • - Creative Fruit needs to comply with the law

Creative Fruit will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • - The right to access, update or to delete the information we have on you.
  • - The right of rectification.
  • - The right to object.
  • - The right of restriction.
  • - The right to data portability
  • - The right to withdraw consent

Log Files

Creative Fruit follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, Creative Fruit uses 'cookies'. These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information. Our Cookie Policy is available here.

For more general information on cookies, please read "What Are Cookies".

Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of Creative Fruit.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on Creative Fruit, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that Creative Fruit has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

Creative Fruit's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

Creative Fruit does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Contact forms

We use the Contact Form 7 plugin to manage contact form submissions. The information is sent as email messages that only authorised consultants are allowed to access. The information is also stored in the database on our hosting server for backup and later reference purposes. hosts this website.

How long do you keep the information?

We retain our email communications for future reference. If you want your information to be removed from our database, please contact us. We will remove it anytime there are concerns about your privacy.

Do you share the information with other parties?

No, although we do use some WordPress plugins on this website that may pass data, including personal information, to external servers to process, such as Akismet Anti-Spam or Jetpack by

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We currently use Google Analytics on this website. This is a data tracking technologies that helps us gain insights into the performance and usage of our website with a view to improving the experience for website visitors. You can opt-out of Google Analytics by adding the Google Analytics Opt-Out Browser Add-on.

Online Privacy Policy Only

Our Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in Creative Fruit. This policy is not applicable to any information collected offline or via channels other than this website.


This recruitment privacy notice explains how we collect, use and store personal information about you in the context of applying for employment through a recruitment process we are supporting or managing on behalf of an employer (one of our clients). It explains the circumstances where we may also share your personal information. The recruitment privacy notice will also tell you about your privacy rights and how the law protects you.

The terms “Personal information” or “personal data” refers to any information about an individual from which that person can be identified. Anything we do with your personal information (from the point at which we collect it until we delete it from our systems) is called processing.

It is important that you read this recruitment privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you. This is so that you are fully aware of how and why we are using your personal information.

Personal information we collect

Letting us know about changes to your personal information

It is important that the personal information that we hold about you is accurate and current. Please let us know if your personal information changes during your relationship with us, by contacting us using the details above.

We may collect, use, store and share different kinds of personal information about you. We may collect this information at various points during the application, selection and on-boarding processes depending on our role in that process and how your application progresses. To help you identify these, they have been grouped together as follows:

Group dataPersonal information may include
Identity dataName, signature, date of birth, gender, marital status, CV, nationality.
Contact dataEmail address, phone number, address.
Job dataEmployment history, references, training, skills and qualifications.
Recruitment dataApplicant responses to job application form questions, interview questions and interview assessments.
Health dataSpecial Category Data about medical or health conditions including reasonable adjustments and occupational health advice.

There is also other information that we collect, use, store and share that is not personal information, including: 

Anonymised Data is the process of turning personal information into a form which does not identify individuals and where identification is not likely to take place.

How we collect personal information

We collect personal information using different types of methods and sources. We have grouped these together as follows:

Direct interactionsDirectly from you. For example, when you apply for a job we will collect personal information during the recruitment process.
SuppliersAny supplier we have procured to deliver a service on our behalf. Such suppliers will be under contractual obligations to process your personal information in compliance with Data Protection Laws. For example, a recruitment agency.

How we us personal information

We collect and use personal information about you in accordance with our working relationship with you and, where applicable, to provide you with benefits. In general terms, we collect, use, store and share personal information about you to:

  • - Make recommendations about shortlisting you to the employer (our client)
  • - Maintain our records relating to the recruitment process
  • - Assess and validate your qualifications and experience
  • - Be able to perform the contract we may enter with you
  • - Perform any obligations and exercise any rights imposed or conferred on us, that we are legally obliged to (e.g equal opportunities monitoring and reporting)
  • - Understand your needs (e.g. health) and how they may be met during the recruitment process
  • - Prevent fraud
  • - Where we need to protect your interests

We may consider you for opportunities that you did not specifically apply for but which we think might be a good fit for your skillset.  When you enter your details directly onto our CRM system as part of our registration and/or job application process, you will be asked whether you wish for your data to be retained for future opportunities or not. 

Lawful grounds

Under data protection law, we must have legal grounds in order to process your personal information. These are known as lawful grounds. There are six lawful grounds, but we will generally only use four of these, as set out below:

Lawful groundWhat it means
ConsentYou have given your consent to the processing of personal information for the specified purpose.
ContractualWhere you are in a contractual relationship, and we need to process personal information to allow us to perform the contract, or where you intend to enter into a contractual relationship with us.
Legal obligationWhere we need to process personal information to comply with a legal obligation placed on us.
Vital interestsThis is where your personal data is processed in order to protect you. For example, where you have let us know that you have a medical condition and we have to share that information with others in the event of an emergency affecting your health.

Applying as part of a recruitment process we are supporting

Personal information processed- Identity data.
- Contact data.
- Job data.
- Recruitment data.
- Health data.
Source of personal information- Direct interactions.
- Third party sources (such as Linkedin, CV Library or similar).
The purpose for processingApplicants:

- Making decisions about recommending you as a shortlisted candidate.
- To maintain our recruitment records.
- To assess and validate your qualifications and experience.
- To prevent fraud.
- To accommodate any adjustments and evacuation requirements during the interview process.
- To be able to address any comments, complaints or concerns regarding the recruitment process.
- To conduct data analytics required to provide management information e.g. equal opportunities reporting and monitoring.
- To enable your personal information to be available to you should you wish to apply for other roles with us, within the period set out below.

Some of the above grounds for processing will overlap and there may be several grounds which justify our use of your personal information.
How long will we keep your personal informationWe will retain your personal information for 1 year. After this time we will contact you and you will have the option to opt in to remaining on our CRM system if you wish. If we do not hear from you or you wish to be removed, we will delete your record.

Safety and wellbeing

We may process the following personal information for the following purposes:

Personal information processed- Identity data
- Contact data
- Job data
- Health data
- Special category data
Source of personal informationDirect interactions.
The purpose for processingTo gain occupational health advice on a health condition in order to accommodate any adjustments you may require during the interview process
To put in place evacuation arrangements prior to attendance at interview.
How long we will keep your personal informationWe will retain your personal information for 1 year. After this time we will contact you and you will have the option to opt in to remaining on our CRM system if you wish. If we do not hear from you or you wish to be removed, we will delete your record.

Consequences of not providing personal information

If you fail to provide certain information when requested, we may not be able to continue to progress your application.

Who we will share your information with

We may share your personal information with other third parties, where we have a need to do so, in order to meet our obligations to you, the employers/recruiters (our clients) or where we are required to do so by law. 

These third parties, along with the purpose for which we will share your personal information with them, have been grouped together as follows:

Category of organisationPurpose for sharing personal information
Employer / recruiter (our client)To be able to progress your application and for the employer to undertake the next stage(s) of the recruitment process.
Government bodiesTo meet:
- Our legal requirements
- Requirements under government programmes
Such government bodies include The Home Office and Police.
Colleges, Universities or other Educational InstitutionsValidating your educational qualifications
Other Data ControllerFor a specific purpose (e.g. referee).
SuppliersAny supplier we have procured to deliver a service on our behalf. Such suppliers will be under contractual obligations to process your personal information in compliance with Data Protection Laws.


We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, our employees, agents, secondees and suppliers will only process personal information on our instructions and in accordance with this privacy statement. They are also subject to a duty of confidentiality.

Your rights

Access to your information

You have the right to request a copy of the personal information we hold about you.

Correcting your information

You may ask us to correct any personal information that you believe is incorrect, incomplete or not up to date.

Deletion of your information

You have the right to ask us to delete personal information about you where:

  • - You consider that we no longer require the information for the purposes for which it was obtained.
  • - We are using that information with your consent and you have withdrawn your consent – see Withdrawing consent to using your information below.
  • - You have validly objected to our use of your personal information – see objecting to how we may use your information below.
  • - Our use of your personal information is contrary to law or our other legal obligations.

Objecting to how we may use your information

Where we use your personal information to perform tasks carried out in the public interest then, if you ask us to, we will stop using that personal information unless there are overriding legitimate grounds to continue.

Restricting how we may use your information

In some cases, you may ask us to restrict how we use your personal information. This might apply where we are checking the accuracy of personal information that we hold or assessing the validity of any objection you have made to our use of your information.  The right might also apply where there is no longer a basis for using your personal information, but you don't want us to delete the data. Where this right to validly exercised, we may only use the relevant personal information with your consent, for legal claims or where there are other public interest grounds to do so.

Automated processing

If we use your personal information on an automated basis to make decisions which significantly affect you, you have the right to ask that the decision be reviewed by an individual to whom you may make representations and contest the decision.

Withdrawing consent to using your information

Where we use your personal information with your consent, you may withdraw that consent at any time and we will stop using your personal information for the purpose(s) for which consent was given.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Contact us

To contact us about any aspect of our privacy policies or your data, please email us at